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Hearst completes acquisition of Rodale magazine media brands

Hearst announced that it has completed its transaction with Rodale to acquire the company’s global health and wellness brands. In addition to the US editions and digital platforms, the newly-acquired brands publish 62 print editions and 57 websites in 31 countries.

The acquisition adds complementary health and wellness titles to Hearst’s diversified portfolio of magazine brands, encompassing 20 titles in the US and nearly 300 editions and websites around the world. The announcement was made by Hearst president and CEO Steven R. Swartz and Hearst Magazines president David Carey. Terms were not disclosed.

 

Rodale November covers ()

 

Following the close, Hearst Magazines announced several new leadership roles:

  • Bill Strickland, formerly group editorial director at Rodale, was named editorial director of Hearst Magazines’ Enthusiast Group, encompassing Bicycling and Runner’s World, and will reimagine the business models for a modern audience. This business will remain based in the Lehigh Valley.

 

  • Ronan Gardiner becomes vice president, publishing director of Men’s Health, Bicycling and Runner’s World. Previously, Gardiner was chief advertising officer at Rodale after serving as vice president, publisher and managing director at Men’s Health. Before that, he was advertising director at Men’s Journal.

 

  • David Zinczenko, founder and CEO of Galvanized Media, will serve as interim editorial director of Men’s Health, with a new editor-in-chief to be named in the second quarter. Before launching Galvanized, which has been retained to help in the transition, Zinczenko served as the award-winning editor-in-chief of Men’s Health from 2000 to 2012, and editorial director of Women’s Health and Prevention.

 

  • Women’s Health joins the Hearst Magazines Young Women’s Group, which includes Cosmopolitan and Seventeen. Liz Plosser has been named editor-in-chief of Women’s Health. Plosser will report to Michele Promaulayko, editor-in-chief of Cosmopolitan and editorial director of the Hearst Magazines Young Women's Group. Promaulayko served as Women’s Health editor-in-chief from 2009 to 2014.

 

  • Donna Kalajian Lagani, senior vice president, publishing director of the Young Women’s Group, adds oversight of advertising and marketing operations for Women’s Health.

 

  • Paul Collins, has been named publisher of Bicycling and Runner’s World, reporting to Ronan Gardiner. Collins was previously publisher of Runner’s World and associate publisher of Bicycling.

 

  • Beth Buehler takes on a consulting role overseeing strategic integration as the companies are brought together, reporting to Carey and Hearst Magazines chief financial officer Debi Chirichella. Buehler was previously chief operating officer of Rodale.

 

  • Prevention joins the Women’s Lifestyle Group, under editorial director and Good Housekeeping editor-in-chief Jane Francisco. The brand will resume accepting advertising, with business-side functions overseen by Women’s Lifestyle Group senior vice president, group publishing director, Pat Haegele.

 

 

Concurrent with the close, Penguin Random House purchased the assets of Rodale Books.

Hearst is a member of FIPP.

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