Hearst Magazines today announced that Liz Plosser has been appointed editor-in-chief of Women’s Health. The announcement was made by Hearst president and CEO Steven R. Swartz and Hearst Magazines President David Carey.
Women’s Health was acquired in January and is now part of Hearst Magazines’ Young Women’s Group, under editorial director and Cosmopolitan editor-in-chief Michele Promaulayko, to whom Plosser will report. She begins her new role on January 22.
Previously, Plosser was senior vice president of content at Well+Good, a premier lifestyle and news publication devoted to wellness, where she led the editorial, branded content, audience development, video and product teams, and managed a robust contributors’ network.
Before that, Plosser was senior director of content and communications at SoulCycle, overseeing multichannel content, as well as creating business-driving strategies and campaigns. Earlier, she was fitness director and then deputy editor of SELF and senior health and fitness editor at Cosmopolitan, where she assigned, wrote and edited the magazine’s health, fitness and nutrition content, including the brand’s first National Magazine Award-winning feature package in 2013. Plosser has also held senior content creation roles at Canyon Ranch and Time Out Chicago. She is a graduate of Princeton University.
“Liz’s energy and love for fitness is contagious, and we’re happy to welcome her back to Hearst,” said Joanna Coles, Hearst Magazines chief content officer. “She is extremely talented at identifying emerging trends and is a highly-connected authority in the wellness ecosystem.”
Plosser succeeds Amy Keller Laird, who held the role since 2014.
“As we begin a new chapter at Women’s Health, we thank Amy for her contributions and leadership, and we wish her the very best in her next endeavor,” Coles continued.
“Liz brings not only great passion for the wellness arena, but a truly modern take on how young women integrate it into their lives.” said Promaulayko. “The Women’s Health brand is a cherished part of my own career story, and I’m thrilled to now help Liz execute her vision.”
“The opportunity to channel my love for health and fitness into this global brand is a dream come true, and returning to Hearst and working with Joanna and Michele makes it even better,” Plosser said. “I look forward to working with the talented teams and inspiring readers to live their best and healthiest lives.”
Hearst is member of FIPP.
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