return Home

Hearst Magazines appoints Liz Possler editor-in-chief of Women's Health

Hearst Magazines today announced that Liz Plosser has been appointed editor-in-chief of Women’s Health. The announcement was made by Hearst president and CEO Steven R. Swartz and Hearst Magazines President David Carey.

Women’s Health was acquired in January and is now part of Hearst Magazines’ Young Women’s Group, under editorial director and Cosmopolitan editor-in-chief Michele Promaulayko, to whom Plosser will report. She begins her new role on January 22.

Liz Plosser ()

Previously, Plosser was senior vice president of content at Well+Good, a premier lifestyle and news publication devoted to wellness, where she led the editorial, branded content, audience development, video and product teams, and managed a robust contributors’ network.

Before that, Plosser was senior director of content and communications at SoulCycle, overseeing multichannel content, as well as creating business-driving strategies and campaigns. Earlier, she was fitness director and then deputy editor of SELF and senior health and fitness editor at Cosmopolitan, where she assigned, wrote and edited the magazine’s health, fitness and nutrition content, including the brand’s first National Magazine Award-winning feature package in 2013. Plosser has also held senior content creation roles at Canyon Ranch and Time Out Chicago. She is a graduate of Princeton University.

“Liz’s energy and love for fitness is contagious, and we’re happy to welcome her back to Hearst,” said Joanna Coles, Hearst Magazines chief content officer. “She is extremely talented at identifying emerging trends and is a highly-connected authority in the wellness ecosystem.”

Plosser succeeds Amy Keller Laird, who held the role since 2014.

“As we begin a new chapter at Women’s Health, we thank Amy for her contributions and leadership, and we wish her the very best in her next endeavor,” Coles continued.

“Liz brings not only great passion for the wellness arena, but a truly modern take on how young women integrate it into their lives.” said Promaulayko. “The Women’s Health brand is a cherished part of my own career story, and I’m thrilled to now help Liz execute her vision.”

“The opportunity to channel my love for health and fitness into this global brand is a dream come true, and returning to Hearst and working with Joanna and Michele makes it even better,” Plosser said. “I look forward to working with the talented teams and inspiring readers to live their best and healthiest lives.”

Hearst is member of FIPP.

More like this

What to expect as Hearst Magazines' new Airbnbmag hits the streets

Hearst Magazines International names Richard Bean director of international licensing and business development

Hearst agrees to acquire Rodale’s global content business

The Mr. Magazine™ Interview: Print is never going to go away, says Hearst’s Joanna Coles

  • Hearst UK appoints Kalpana Fitzpatrick finance editor

    Hearst Magazines UK has appointed Kalpana Fitzpatrick as its finance editor. Kalpana is currently the consumer editor of Good Housekeeping magazine, a role she took on in November 2017, and will continue with that role alongside her new position. This new role represents Hearst’s move into significantly developing its finance content in response to growing engagement by its readers on this subject.

    18th Jan 2018 Industry News
  • Condé Nast appoints Phillip Picardi chief content officer, Teen Vogue and Them

    Condé Nast announced that Phillip Picardi has been named chief content officer of Teen Vogue, where he previously held the title of digital editorial director. In his new role, Picardi will continue to oversee content for the brand’s digital, social and video platforms and will take on experiential endeavors, including the highly successful Teen Vogue Summit series. Picardi also will continue in his role as the chief content officer of them, Condé Nast’s next-gen LGBTQ platform.

    17th Jan 2018 Industry News
  • Roularta makes an offer for Sanoma titles

    Roularta Media Group has made a binding offer for the Belgian Sanoma titles with the exception of the home magazines.

    16th Jan 2018 Industry News
  • Facebook feed changes to have major impact on publishers

    Over the next few months, Facebook will be making updates to ranking where the news feed will prioritise content that sparks conversations, having an effect on posts from businesses, brands and media.

    12th Jan 2018 Industry News
  • When Facebook fell out of love with news

    The realisation that Facebook is a social network first and foremost and not a news-stand is starting to hit home with publishers as Mark Zuckerberg continues to fiddle with his News Feed algorithm to salvage - or grow - his creation.

    15th Jan 2018 Features
  • How Martha Stewart Living saw success across platforms in 2017

    It has been a record-breaking year for Meredith’s Martha Stewart Living. “Over the last year and a half, we have been doing some great things and I think we saw the results of those efforts in 2017,” said Daren Mazzucca, VP/group publisher of Martha Stewart Living.

    15th Jan 2018 Features
  • How the EU’s new ePrivacy regulations could profoundly impact all media

    From a legislative perspective 2018 looks set to be an interesting, potentially challenging year for publishers. In May the EU wide General Data Protection Regulation (GDPR) will be enforced bringing new controls on the collection of data.

    15th Jan 2018 Features
  • How Cheddar revolutionises business media

    Cheddar Inc. launched two years ago as a news and business channel aimed at at young-ish audience that would be carried via social media, smart TV and mobile. Two years on and global expansion is high on Cheddar's agenda. 

    11th Jan 2018 Features
  • Chart of the week: What are the risks to success for publishers in 2018?

    Social media, and above all Facebook, took a lot of heat for its perceived role in disseminating rumour and false news, most prominently during the US election campaign in 2016. Now, the firm has announced that it will give publishers less space for promoting their content (organically) on its platform. This is of course is bad news for publishers.

    15th Jan 2018 Insight News

Video

Visit our Youtube channel

FIND OUT MORE

SUBSCRIBE

FIPP newsletters allow you to keep up with industry trends, research, training and events across the world

FIND OUT MORE

SHARE YOUR NEWS

Get global coverage of your launches, company news and innovations

FIND OUT MORE

Upcoming @ FIPP

What’s happening now, what’s coming next

Go to Full Site