Quantcast
return Home

How The New York Times and other publishers are using Slack as a content tool

Slack the communications tool has for some publishers become Slack the publishing tool.

Publishers adopted Slack to cut down on email and open up communication, but many are now finding that Slack can also enable forms of publishing. Slack’s real-time nature has made it a viable way for publishers to keep track of breaking-news stories, for example, while other publishers are finding that Slack can be a viable alternative to run-of-the-mill live-blogging software.

“Slack has made ease of integration a priority. It’s trying to serve as a platform, not just a way for people to communicate,” said New York Times interactive news developer Michael Strickland. “It’s something people are relying on and integrating more deeply into their systems. It’s been effective at that so far.”

Slack, as of October, had 1.7m daily active users, most of whom are glued to the app at least eight hours a day. And where their users go, publishers are soon to follow. In August, Breaking News introduced a custom Slack integration that lets other organizations users pipe global news alerts directly into their Slack channels. Breaking News created the integration after getting multiple requests from news organisations who had created their own alternatives with RSS feeds, said Breaking News general manager Cory Bergman, who said that “several hundred” organizations have integrated the feature since August.

“Since there are so many people using Slack, this felt like a natural fit for us. It was an easy way for us to test something and see if there was any interest,” Bergman said.

Read the full article here

Source: Digiday

More like this

Is the New York Times paywall a success? What can it teach other publishers?

New York Times and Google partner to offer immersive video headsets to subscribers

Inside the New York Times' new push notifications team

  • Proof that magazine media still deliver the best results for advertisers

    Magazines are a shortcut to quality and continues to deliver top results for advertisers, according to Linda Thomas Brooks, CEO at MPA, USA, said during a keynote on the second day of the FIPP World Congress in London (11 October) last week.

    16th Oct 2017 Features
  • Are digital editions dead?

    Digital editions have been around for a long time, going all the way back to the late 90's. But in 2010 when the iPad hit the digital runway, publishers jumped on the tablet bandwagon faster than they could shout, “Hallelujah!”. The struggling publishing industry had found itself a saviour.  

    16th Oct 2017 Opinion
  • Download the FIPP World Congress 2017 speaker presentations

    View and download the speaker presentations from the FIPP World Congress, 9-11 October 2017, London.

    19th Oct 2017 FIPP News
  • New skills will drive future publishing - FIPP chairman

    Without bringing newly skilled people into newsrooms, publishers will not succeed in the future. This was the stark warning delivered by Ralph Büchi, COO of the Ringier Group, CEO of Ringier Axel Springer Switzerland and newly elected chairman of FIPP, the network for global media.

    16th Oct 2017 Features
  • How artificial intelligence is set to impact media

    Artificial intelligence is a key technology that will transform many industries in the coming years. It is already playing an important role in the media, largely driven by the experiments of platforms like Google and Facebook.

    15th Oct 2017 Features

Video

Visit our Youtube channel

FIND OUT MORE

SUBSCRIBE

FIPP newsletters allow you to keep up with industry trends, research, training and events across the world

FIND OUT MORE

SHARE YOUR NEWS

Get global coverage of your launches, company news and innovations

FIND OUT MORE
Go to Full Site