The Google Cardboard kits will turn smartphones into immersive video headsets that will deliver short films and documentaries that the NY Times has made.
The first film to come out of the project is “The Displaced”, about three children forced to flee their homes in South Sudan, eastern Ukraine and Syria. A second release is slated for later this year and will offer a behind-the-scenes look at the Walking New York cover story that the newspaper ran in April.
The NY Times magazine team developed the film with the help of virtual reality company Vrse. The films released for the headset will be delivered on the NYT VR app which was created by virtual reality studio IM360.
Subscribers to the NY Times premium “Insider” digital package and a selected number regular digital subscribers will be given promotional codes which will allow them to claim one of the Google Cardboard headsets.
Editor-in-chief of the New York Times magazine, Jake Silverstein, said the technology “gives the viewer a unique sense of empathic connection to people and events” and has a “huge potential” for journalism.
Hearst and Rodale Inc. announced that Hearst has agreed to acquire the magazine and book businesses of Rodale.19th Oct 2017 Industry News
Time Out Group announced that it has signed a lease agreement for a new Time Out Market in Boston, Massachusetts, with the benefit of planning for the site already secured.3rd Oct 2017 Industry News
TheExcursionist.com and The Excursionist magazine aim to help customers inspire their next holiday.2nd Oct 2017 Industry News
Samuel Irving “Si” Newhouse, Jr., joined Condé Nast in 1961 after it had been acquired by his father, Samuel I. Newhouse in 1959. He served as chairman of Condé Nast beginning in 1975.2nd Oct 2017 Industry News
Magazines are a shortcut to quality and continues to deliver top results for advertisers, according to Linda Thomas Brooks, CEO at MPA, USA, said during a keynote on the second day of the FIPP World Congress in London (11 October) last week.16th Oct 2017 Features
Digital editions have been around for a long time, going all the way back to the late 90's. But in 2010 when the iPad hit the digital runway, publishers jumped on the tablet bandwagon faster than they could shout, “Hallelujah!”. The struggling publishing industry had found itself a saviour.16th Oct 2017 Opinion
View and download the speaker presentations from the FIPP World Congress, 9-11 October 2017, London.19th Oct 2017 FIPP News
“Smart repackaging” and "content swarming" are the main ways that Hearst UK’s titles are trying to reach a greater audience - and it’s working, according to Betsy Fast. Betsy, who recently moved from Hearst US to become Executive Director of Digital Editorial Strategy at Hearst UK, shared her insights from the stage on day two of the 41st FIPP World Congress (11 October).13th Oct 2017 Features
Without bringing newly skilled people into newsrooms, publishers will not succeed in the future. This was the stark warning delivered by Ralph Büchi, COO of the Ringier Group, CEO of Ringier Axel Springer Switzerland and newly elected chairman of FIPP, the network for global media.16th Oct 2017 Features
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