return Home

PressReader strikes deal with Qantas to offer passengers access to digital library

PressReader has announced a deal with Qantas that will see all of the Australian airline’s passengers offered unlimited access to its digital collection of newspapers and magazines.

The PressReader library can be accessed by passengers within 24 hours of their flight's departure time via Qantas’ smartphone app, and allows 12 hours of free downloads. Once downloaded to their device, the content can be accessed at any time.

Igor Smirnoff, chief commercial officer at PressReader said: “We’re experiencing tremendous growth, in recent months, we’ve added over 1,000 publications to our ever-expanding offering. PressReader is fast becoming a must have travel companion, so we hope Qantas customers enjoy using it.”

Qantas group executive, brand, marketing and corporate affairs, Olivia Wirth, said the partnership with PressReader was part of Qantas’ ongoing investment in constantly improving the customer experience: “Many people use flights as a way to catch up with their reading, so this new service opens up a huge library of titles for people to choose from before they take off. We built PressReader into the existing Qantas app to make it easier for customers to manage all parts of the journey through the one application.”

More about PressReader’s deal with Qantas.

PressReader is a FIPP member company.

More like this

When it comes to Smartwatches, it’s all about the wrist, NOT the words

To app, or not to app?

Making dollars and sense of millennials


Visit our Youtube channel


In this article


FIPP newsletters allow you to keep up with industry trends, research, training and events across the world



Get global coverage of your launches, company news and innovations


Upcoming @ FIPP

What’s happening now, what’s coming next

Go to Full Site