Innovation chapter download: How to produce video that is efficient, effective, and profitable

If something happens 11 billion times a day, it’s hot, right?

That’s how many times people watch video on Facebook, YouTube, and Snapchat combined every day.

Digital video is very, very hot, and getting hotter. It is projected to be 80 per cent of all content consumed on the web by 2019, up from 64 per cent in 2014, according to Cisco Systems.

The web is becoming a visual medium. What started as a text-based platform has now become a pictures in motion phenomenon.

It would seem to be a no-brainer for magazine media publishers to be throwing all sorts of resources into making and selling digital video.

Not so fast.

While digital videos are hot, they can also be extremely expensive and complicated to produce. As a result, they can be difficult to make profitably.

Download the full chapter here.

Innovation book 2016 ()

The 7th annual Innovation in Magazine Media 2016-2017 World Report – which you can order here – delivers proven strategies and tactics for the hottest, more important areas in publishing today: company culture, mobile, video, data, ad blocking, micropayment, distribution platforms, and trend spotting.

Juan Señor and John Wilpers, editors of the book, are available to present the case studies included in the report to your teams at your companies. If you wish to bring innovation home, or want to order a bulk order at discounted rate, please contact Helen Bland.

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