Innovation chapter download: How to spot (and profit from) a trend

Juan Señor and John Wilpers, from Innovation Media Consulting Group, editors of the book, take a look at VR (virtual reality) which is set to reach 40 million active users this year (KZero) and be worth US$30 billion in 2020 (Digi-Capital).

The New York Times distributed 1.31 million Google Cardboard devices to home subscribers in November 2015 to use to watch a VR video of the life of three refugee children. “Critics can sniff”, said the editors, but “It quickly became the New York Time’s most successful app launch ever and delivered proof of concept, according to the company”. 

Download the Trend Spotting chapter from Innovation.

How to choose a VR headset and VR camera also feature. 

Juan Señor and John Wilpers, editors of the book, are available to present the case studies included in the report to your teams at your companies. If you wish to bring innovation home, or want to order a bulk order at discounted rate, please contact Helen Bland.

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