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Chart of the week: The biggest advertising markets worldwide

With more than $190 billion in ad spend, the U.S. still dwarfs all other markets and has as much ad expenditure to show for as the six following markets combined in 2016. According to research by Zenith, the top seven advertising markets will remain stable until 2019.

In second place, China has more than $80 billion on its books and is one of the largest contributors to growth. Indeed, the whole region is in bloom, including India, Indonesia, Malaysia, Pakistan, Philippines, Taiwan, Thailand and Vietnam. 

"Zenith predicts global ad expenditure will grow 4.4 per cent in both 2017 and 2018, reaching US$592 billion by the end of 2018," the authors of the report predict. The only region not contributing to growth is the Middle East and North Africa (MENA), which Zenith unsurprisingly puts down to political turmoil and conflict.

Download the chart here.

Chart 13 June ()

Source: Statista

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