In second place, China has more than $80 billion on its books and is one of the largest contributors to growth. Indeed, the whole region is in bloom, including India, Indonesia, Malaysia, Pakistan, Philippines, Taiwan, Thailand and Vietnam.
"Zenith predicts global ad expenditure will grow 4.4 per cent in both 2017 and 2018, reaching US$592 billion by the end of 2018," the authors of the report predict. The only region not contributing to growth is the Middle East and North Africa (MENA), which Zenith unsurprisingly puts down to political turmoil and conflict.
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