return Home

GroupM releases State of Video report

GroupM’s new State of Video report offers an insightful look at the business of television and video. 

The report is authored by chief digital officer, Rob Norman, futures director, Adam Smith and a host of contributors from across the globe. 

The State of Video covers consumption trends across generations, emerging business issues and evolving TV industry economics; data application and addressability in linear and over-the-top TV platforms; live sports and appointment viewing trends; video competition between legacy players and new digital entrants; highlights of the dominant online video market in China; and global measurement issues that must be addressed to understand audiences in cross-screen environments.

To whet your appetite, here's an extract from GroupM's introduction to the report:

The video landscape around the world is unrecognisable from how it was just a decade ago. Within 90 days during late 2006, Google acquired YouTube, Apple announced the iPhone and Netflix launched its streaming service, now in 90 million homes around the world. These three events, with the arrival of the personal video recorder (or digital video recorder, DVR) in 1999, are all catalysts of change even greater than the stuttering transition from black and white to color that started 65 years ago...

The video experience has changed in almost every way and for many is no longer constrained by schedules, location, devices or a narrow choice of content. We live in a world of abundance which democratises creation, atomises audiences and fragments attention.

GroupM The State of Video report ()

Download the report here.

More like this

How this magazine uses events and video to augment its content strategy

Condé Nast and Joe Media on creating a sustainable video strategy

[Video] How this traffic platform found the right distribution strategy for a client

  • The pivot to ‘clubscription’

    In a publishing environment where traditional income streams are under extreme pressure, subscriber models and clubs are merging.

    12th Feb 2018 Features
  • How drones get impossible shots for Bonnier and National Geographic

    For magazine media, drones capture aerial images of remote, hard to reach, and otherwise inaccessible areas, conveying perspectives and offering insight in a way boots-on-the-ground journalism can't. They allow magazine media to give audiences a bird's eye view, showing scale, teaching and telling stories in new ways.

    14th Feb 2018 Features
  • Google’s new ‘AMP Stories’: don’t judge new format by its cover

    With a misleading name, Google’s new ‘AMP Stories’ may at first glance be seen as nothing more than what we have already witnessed on Snapchat, Instagram and Facebook’s ‘stories’ format. But it’s not quite as straightforward as it seems and may level the playing field for smaller publishers, say industry experts.

    19th Feb 2018 Features
  • Behind the scenes of’s new Little Black Book celebrity video series

    Last month, launched a mini-season of a new video series, “Little Black Book,” which featured celebrity host Miranda Kerr sharing her tips and secrets of wellbeing. The video series is a first for, giving the brand’s audience a curated, yet intimate experience with celebrities, and giving celebrities a chance to sit in the director’s chair.

    15th Feb 2018 Features
  • The Mr. Magazine™ interview: Wired’s editor-in-chief Nick Thompson on the roadmap to magazine success

    “There’s something about the print magazine that’s special. It’s got the front cover, which is a way to really make a statement. It has a back cover that advertisers love. It has the capacity to package things, because the Internet breaks everything up, so the capacity to keep things together is really valuable. And advertisers see that too.” - Nick Thompson, editor-in-chief, Wired

    19th Feb 2018 Features
Go to Full Site