How mobile event apps can increase your event sponsorship

The time people spend with print newspapers and magazines has dwindled, with media attention being dominated by the internet in 2019. That trend will only increase over the next two years, according to Zenith Media Consumption Report.

On average global internet users spent 2 hours and 23 minutes on social media per day, though trends differed widely by country. In around half of the markets that Global Web Index surveyed, social media use had shrunk or plateaued in Q1 2019 when compared with 2018 figures.

Halfway into 2019, news publishers continue to push their digital subscription numbers up with dynamic paywalls and targeted marketing to attract and retain subscribers, according to FIPP's July 2019 Global Digital Subscriptions Snapshot.

The ad market in the United States is two and a half times bigger than its nearest competitor, China, according to new analysis by Zenith. The combined advertising spending of the other nine markets in the top ten just pass the ad spend in the US, rounding out to around US$245 billion collectively.

For a long time lauded as the way to automate large parts of the industry, AI is, according to Lindsay Silver, VP of product at Condé Nast, finally coming of age – and AI 2.0 will have plenty to offer beyond simply taking tasks away from the editors.

Liz Vaccariello is editor-in-chief of Parents magazine at Meredith Corporation. Here, she explains how taking a practical approach to innovation has helped the brand to evolve, and why a digital mindset can also hold great benefits for a print publication. 

The first round of recipients of grants to fund community journalism, paid for by Facebook, was announced on 17 July with a second round of grants also announced in the US. While many are happy as grants of up to US$25,000 remain up for grabs, others remain skeptical about the social media giant’s intentions.

Cosmopolitan South Africa’s August cover star will be part of an exciting line-up of media and brand experts who will discuss the secrets of successful collaboration in spotlighting brands in magazine media at this month’s FIPP Insider events in South Africa.

On average global internet users spent 2 hours and 23 minutes on social media per day, though trends differed widely by country. In around half of the markets that Global Web Index surveyed, social media use had shrunk or plateaued in Q1 2019 when compared with 2018 figures.