US brand audience report reveals audience growth continues to be driven by the mobile and video platforms
For the 16th consecutive month, Magazine Media is reporting total audience growth, up 4.1 per cent versus a year ago for the month of November, and up 7.3 per cent on average year to date through November. Audience growth continues to be driven by the mobile and video platforms.
Mobile added over 141m unique visitors for November, a robust gain of nearly 40 per cent. Of the magazine brands measured for mobile audiences, 91 per cent showed growth for the month of November. Video audiences are also seeing double-digit growth, with a 15 per cent gain over last year for the month.
For the full results and to see how your brand performed, click here.
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