FIPP and the Native Advertising Institute have teamed up again this year to take a closer look at the state of native advertising in the magazine media industry.
Have your say and take our survey here.
The results of the 2017 global research study on native advertising in the magazine media industry showed that in the previous year, native accounted for 21% of overall advertising revenue. By 2020, that's expected to almost double to 40%.
The new third annual report will build on the past results to provide a valuable update on native advertising and the dynamics and trends within the industry as a whole.
All respondents will:
- Get the report before it is published
- Have the opportunity to win 3 x 2 tickets for the Native Advertising Days 6-7 November 2018 in Berlin (Conference only, worth €695 each)
- Get the chance to win 3 x single print copies of the Innovation in Magazine Media 2018-2019 World Report (worth £69 FIPP members, £129 non-members)
Take the 2018 survey.
More like this
View and download the speaker presentations from the FIPP World Media Congress, 12-14 November 2019, Las Vegas.26th Nov 2019 Insight News
FIPP’s first Media Intel Report, a glossy bookazine containing some of the highlights of the research, white papers and ‘how to’ reports produced by FIPP during 2019, appears this week - in time for FIPP’s World Media Congress in Las Vegas.13th Nov 2019 Insight News
Technology companies up the stakes as paid digital subscriptions near 20 million globally.13th Nov 2019 Insight News
The annual FIPP Insight Awards, supported by UPM, The Biofore Company, recognise the best research and insight initiatives from magazine media from all over the world.11th Nov 2019 Insight News
The bedrock for building pillars to new revenue opportunities remains good content, Jonathan Wright, Global Managing Director at Dow Jones in Hong Kong told delegates on the first day of the 42nd FIPP World Media Congress in Las Vegas.2nd Dec 2019 Features
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
What’s happening now, what’s coming next