FIPP and the Native Advertising Institute have teamed up again this year to take a closer look at the state of native advertising in the magazine media industry.
Have your say and take our survey here.
The results of the 2017 global research study on native advertising in the magazine media industry showed that in the previous year, native accounted for 21% of overall advertising revenue. By 2020, that's expected to almost double to 40%.
The new third annual report will build on the past results to provide a valuable update on native advertising and the dynamics and trends within the industry as a whole.
All respondents will:
- Get the report before it is published
- Have the opportunity to win 3 x 2 tickets for the Native Advertising Days 6-7 November 2018 in Berlin (Conference only, worth €695 each)
- Get the chance to win 3 x single print copies of the Innovation in Magazine Media 2018-2019 World Report (worth £69 FIPP members, £129 non-members)
Take the 2018 survey.
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Native advertising is gaining ground and favour among advertising campaigns, making up a growing part of overall revenue. These gains are expected to continue over the next three years as fully integrated advertising campaigns continue their onward ascent.17th Dec 2018 Insight News
View and download the speaker presentations from the FIPP Insider in London, 12 December 2018.17th Dec 2018 Insight News
A UK collaboration between Dennis, Immediate, Bauer and Haymarket has picked up the top award at the 2018 FIPP Insight Awards presented at FIPP Insider London on 12 December 2018. Gold award winners included Sanoma Media Netherlands, MPA - the US Association of Magazine Media and Magnetic, UK.12th Dec 2018 Insight News
This year has seen a dramatic increase in the financial importance of native advertising. For the third year in a row, we’re proud to present the findings of our annual global study, in cooperation with the Native Advertising Institute covering native advertising trends in the magazine industry.5th Dec 2018 Insight News
From titles changing hands at accelerating speed as media companies race to consolidate and capture larger audiences within their focus markets, innovating to adapt to the demands of new platforms and diving into AI - these were some of the major publishing industry trends identified by by James Hewes, president and CEO of FIPP at the FIPP Insider event in London today.12th Dec 2018 Features
Following what judges described as the most competitive year since FIPP and UPM’s Rising Stars Awards started in 2015, the Rising Stars winners were announced last night at the FIPP Insider event in London. In addition, three companies were awarded for the high standard of their entries this year.13th Dec 2018 Rising Stars
The last decade has been a fascinating one for women's mainstream media. Established titles have undertaken the shift from print to digital and in some instances have pioneered new ways of engaging their audiences.10th Dec 2018 Features
Vogue’s third Fashion Festival in Paris was a showcase of how the title not only monetises from events but also boosts brand awareness.10th Dec 2018 Features
In the year since new CEO Dan Hickey helmed suburban Milwaukee-based Kalmbach Media, he has been focused on the rapid transformation of the company from a traditional print publisher into a provider of high-quality media and related services for modern enthusiast audiences.10th Dec 2018 Features
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