Chart of the week: What’s important to the digital news consumer?
The inquest concludes that “in the digital age, several new factors largely unexamined before such as the intrusiveness of ads, navigability, load times, and having the latest details” matter.
In short, presentation and delivery of digital news are important factors to be taken into account in order to be recognised as a reliable news publisher. This doesn’t mean content isn’t king anymore. Trust in news media outlets still comes with accuracy, completeness, transparency and balance. However, all this is likely to be of little avail if ads get in the way, your site or app loads slowly and your site looks shoddy on a mobile screen.
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