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Chart of the week: What's important to the digital news consumer?

In the digital age, online has become the most important source of news. This surely is the case in the UK and the US. A study by The Media Insight Project set out to explore what makes consumers trust news sources in general and those on the internet in particular.

The inquest concludes that “in the digital age, several new factors largely unexamined before such as the intrusiveness of ads, navigability, load times, and having the latest details” matter.

In short, presentation and delivery of digital news are important factors to be taken into account in order to be recognised as a reliable news publisher. This doesn’t mean content isn’t king anymore. Trust in news media outlets still comes with accuracy, completeness, transparency and balance. However, all this is likely to be of little avail if ads get in the way, your site or app loads slowly and your site looks shoddy on a mobile screen.

Chart of the week online news ()

Download the chart here.

Source: Statista

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