Looking for inspiration for your FIPP Insight Awards entries? Take a look at last year’s winners

The FIPP UPM Insight Awards celebrate the most effective insight projects from across our industry. Open to any project that delivered results in 2017 or 2018, these Awards enable media companies and trade associations to highlight research-driven pieces of work that have enabled them to materially improve their business.

Download the entry form and criteria here (deadline Monday 5 November).

Winners are to be announced at the FIPP UPM Insight Awards along with the FIPP UPM Rising Stars Awards taking place at FIPP Insider London on Wednesday 12 December 2018. All free to attend. Register here.

Need inspiration for your entry? Check out last year’s winners which included:

From its research across three sectors – fashion, beauty and motoring – Magnetic discovered that magazine brands were not only engaging consumers but also managing to achieve reach – something that magazines are often accused of not doing. We believe this success in the influencer marketing space is because of the deep and rich engagement that magazine brands have with their readers and consumers on- and offline.

The Passion Response Study looked at general data on who reads magazines online and offline, the overlap between online and offline , time spent and other metrics, but it also delved deeper by title genre to look at the data across fashion , home, health, food , lifestyle and weekly titles online and offline. In addition, the ad recall section covered the implications on the path to purchase.

Time Inc. UK commissioned Crowd DNA to conduct a research study on exploring passions, the role magazine media plays within them and the influence/effectiveness of passionate audience. Using a mixture of highly in-depth qualitative and quantitative, with supplementary analysis from a respected anthropologist, Time Inc and Crowd DNA carried out a 10-day in-depth online community study comprising highly passionate people, supplemented by a quantitative survey to more than 3,000 additional passionate people, allowed them to understand some key areas in order to define a passion and study the evolution of a passion.

Live The Passion showed that the importance of a passion cannot be overstated – it’s an integral part of the audience that was spoken to. It provides people with many of the facets required for a happy life. Purpose, joy, comfort are just three of the dozens that could be listed. People trust magazine media with one of the most important things in their life (a close second behind children). And advertising in magazine media has a massive spectrum of opportunity. Finding the right relevance is key to success.

Silver Award Winners included:

– The Economist Group – Thought Leadership Disrupted: New rules for the content age
– NEWBASE – The Format Effect Series
– Time Inc. UK – Developing the Native Story 
– Time Inc. UK – TRESemmé Beauty Full Volume

The 2018 Awards include categories for B2B and B2C projects, to be awarded at the FIPP Insight Awards evening in London on Wednesday 12 December. The highlight of the evening will be the awarding of the coveted “Insight Team of the Year” Award, given to the team that has made the greatest demonstrable difference to their business or the industry as a whole.

The judges, comprising the experienced professionals that make up the FIPP Insight Committee, will be looking for evidence of success in these categories (the full entry and eligibility criteria can be found at the end of the entry form):

  • Insight Team of the Year
  • Best Insight Project B2C
  • Best Insight Project B2B
  • Launch / Re-Launch Insight
  • Multi-Platform Insight
  • Diversity Insight
  • Consumer Acquisition or Retention
  • Advertiser Acquisition or Retention
  • Commercial Outcome Award

The FIPP Insight Awards are presented in partnership with UPM, The Biofore Company.

Shortlisted insight projects and campaigns will receive global recognition across FIPP marketing channels including fipp.com and the weekly FIPP World newsletter (you can subscribe – free – here).

Judging the Awards will be the members of the FIPP Insight Committee and a representative from the sponsor, UPM. Companies represented on the Insight Committee include: We Media, Belgium; ABC News, USA; ACPM Alliance pour les Chiffres de la Presse et des Médias, France; Asociación de Revistas de Información (ARI), Spain; Bauer Media Group, Germany; Finnish Periodical Publishers’ Association (FPPA), Finland; Magazine Media Association (MMA), The Netherlands; Magnetic Media, UK; Media24 Magazines, South Africa; Meredith Corporation, USA; MPA – The Association of Magazine Media, USA;  NewsLifeMedia, Australia; Reader’s Digest Association Canada (ULC), Canada; TI Media, UK; VDZ – Verband Deutscher Zeitschriftenverleger e.V., Germany; and WAN-IFRA, France / Germany. 

The awards are completely free to enter.

To enter, download and complete the entry form and return with supporting materials to Helen Bland. For an editable Word document, go to Resources and select the Word version of the FIPP Insight Awards entry form. 

Deadline for entries: Monday 5 November 2018

Presentation of FIPP UPM Insight Awards along with the FIPP UPM Rising Stars Awards take place at FIPP Insider London on Wednesday 12 December 2018. All free to attend. Register here.

Entries and enquiries should be submitted to: Helen Bland, FIPP Head of Insight

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