International publishing has been practiced since the early 1900s: first in Western Markets and then in the emerging territories of Eastern Europe, Asia, Latin America and beyond.
But it wasn’t until the late 1990s when the business really began to develop, as publishers of all types realised that a fast-globalising economy created a context for cross-border magazine media.
Today, most publishers have international businesses of one form or another. Expansive-minded outbound publishers want to extend their brands, content and business models into other territories; forward-thinking local publishers see value in licensing famous brands and tapping into the knowhow and networks of the brand holders.
The 12th FIPP Worldwide Media Marketplace (WMM) will be held in London, on 14 to 15 May 2013.
WMM is the only event in the world designed for publishers who are interested in international licensing, joint ventures and syndication.
WMM is designed as a platform to bring together out- and in-bound publishers; to meet, network, and DO business. In the exhibition theatre, delegates not only have the opportunity to engage with brand and content owners, but also with industry suppliers enabling cross-border publishing.
Visit www.wmm.net for more information on the event, to register as a delegate or for sponsorship and/or exhibition packages.
We will offer a free WMM licensing and syndication webinar closer to the event – details will be made available in due course.