Near 500 delegates from 34 countries attended the 6th Digital Innovators Summit in Berlin, Germany this week (18 and 19 March 2013) where 44 speakers shared lessons, insights and ideas relevant to the magazine media industry today.
Two US media heavy weights kick-started Day two of the Summit. Justin B. Smith, President of Atlantic Media, talked about radical change at the 150-year-old Atlantic, as well as the launch of Quartz, a news site operated as a digital only startup, fuelled by social media. Paul Smurl, VP of the NYTimes.com, took the audience through the NY Times’s thinking ahead of the launch of their subscriber paywall, and shared data on what has happened since.
Further Day 2 sessions included subscription platforms, digital advertising (including publisher relevance in the age of owned, earned and paid media, as well as responsive ads design) and the future of technology.
Some of the lessons shared included that paid content can work, that publishers should learn to act as marketing agencies and that the industry have to become even more entrepreneurial, prepared to disrupt their own companies to survive and prosper.
The 2013 edition of the highly rated Innovations in Magazine Media World Report was launched at the Digital Innovators’ Summit in Berlin today. All delegates will each receive a free copy of the report; others can get more information and/or order it from here.
- We will add all the available Summit presentations to the website soon
- Save the dates for the Digital Innovators’ Summit 2014: 24 and 25 March
- For more information on the inaugural Digital Innovators Tour (11-16 May 2014) please contact Ray Min at (email@example.com)
And last but not least, thank you to everyone who participated to make the Summit a success: delegates, sponsors and exhibitors, speakers, the media and everyone else who contributed in their own special way.
We hope to see you in Berlin in 2014!