In addition to Congress-wide sessions of interest in B2B and consumer magazine media, there will be particular focus on each when speaker sessions split into two tracks on Day 1 and 2. B2B sessions include:
B2B publishers as marketing consultants
As the old process of ‘selling’ undergoes rapid transformation in B2B markets, publishers need to think of and work differently with their clients to address their needs. It creates a new type of relationship, and new revenue opportunities.
We look at ways to construct and manage sales forces in the new multi-platform world to maximise revenue opportunities. We also consider the obstacles facing integrated sales teams, and what to do about them.
Data and databases
The beating heart of a B2B business is its database. Speakers will share how their companies have leveraged their databases to create new revenue opportunities.
Extending the brand
B2B (and B2C) publishers describe how they have used established brand names to move into new markets, products and services. How did they decide what to do? And how did they do it?
Ad exchanges and real time bidding
This is a trend affecting B2B companies (and increasingly their B2C cousins). We will explain how they operate and what the benefits to publishers and advertisers are.
Other track sessions over the course of the two days include:
• Using the power of the audience
• Content management
• World digital media trends (and the launch of the 2013 FIPP World Digital Media Factbook)
• Digital commerce
• Proof of performance
• Social media
• International brands
• Digital newsstands
• Making money from mobile
• The science of content
• Audience measurement
Congress-wide sessions include:
• New business models/new business strategies
• Innovation in magazine media
• Tablets – keys to success
• The future of paper
• Why copyright matters
• Creativity/editorial excellence
• Brands as media owners
• The future of luxury advertising
• Going multi-platform – the digital journey
• 100-second pitches
The speaker sessions will conclude with a panel session where several of the industry’s leading CEO’s will address questions on the future of their companies and how they are responding to the issues and opportunities they face.
About the FIPP World Magazine Congress
The FIPP World Magazine Congress is the largest and most high profile magazine media event in the world, bringing together B2B and consumer magazine media publishers and other stakeholders from across the globe.
With first-class speakers and expert panels from around the world the conference agenda will include some of the world’s most prominent media names, giving their personal insights on the industry in a time of rapid media change.
The 2013 Congress will also incorporate a large commercial exhibition, providing the opportunity for delegates to learn about new products and services, innovations in the pipeline and opportunities to exploit.
For more and/or to register
Sponsorship and exhibition
Contact Stuart Hands for more on the available opportunities.
Taking place on 23-25 September at the premier Hotel, Hilton Cavalieri the 39th FIPP World Magazine Congress will open with informal networking drinks reception at Villa Miani, an elegant neoclassic building surrounded by acres of extremely cured English style lawn, that offers an absolutely unique and spectacular view over Rome and will close with a spectacular gala dinner in the exquisite surroundings of the Villa Guilia.