Headlining the FIPP Insight Forum in Amsterdam, 18-19 May, are worldwide media professionals including:
– Yolanda Ausin, ARI national magazine association, Spain (pictured)
– Irena Petric, NOM national media survey, The Netherlands
– Bernard Cools, Space media agency, Belgium
– Amanda Wigginton, Time Inc, UK
– Sue Todd, Magnetic (magazine marketing agency), UK
– Susana Ibáñez, Condé Nast, Spain
The FIPP Insight Forum is aimed at those at the heart of magazine media research and development, as well commercial executives such as in ad sales who need the latest evidence-based research data to show to prospective clients how magazines uplift advertising returns-on-investment.
Yolanda Ausin from ARI will present a Spanish study of magazine websites and their usage and perception, building on the Atenea Digital award winning campaign from last year.
Irena Petric from NOM speaks about the Dutch strategy for measuring the total media brand across all platforms.
A Belgian project examining the attention, communication and brand connection points delivered by magazines in comparison with other media will be presented by Bernard Cools from Space.
And Amanda Wiggington from Time Inc analyses the multi-method survey of magazine media’s strengths in a world of consumer connectedness.
Sue Todd of Magnetic, the new marketing agency
for magazines in the UK launched in February 2015, will present a new study giving fresh insights into
the way consumers are using magazine content across multiple platforms.
Susana Ibáñez will be presenting a paper titled ‘The Q Factor’ which describes research by Condé Nast Spain into the quality of the advertising impact in campaigns for premium and luxury brands.
The Insight Forum encourages delegate networking in interactive working groups contributing and exchanging their own knowledge and experiences.
Book your delegate place at the FIPP Insight Forum (first come, first served!).
FIPP Insight Awards
The objectives are to publicly acknowledge outstanding research, to spread knowledge about successful studies, and to stimulate ideas for further projects.
The winners of the 2015 FIPP Insight Awards will be announced on the evening of Monday 18 May 2015 at the FIPP Insight Forum and Awards in Amsterdam during a special Awards Dinner.
The deadline for awards entries for the best research studies published in 2014 or early 2015 that promote the use of magazine media as an advertising medium, anywhere in the world is 6 March.