Football magazine FourFourTwo expands with the arrival of its new partner in Turkey: Lobby Lobos. The brand initially entered the Turkish market in 2006.
Future has revamped FourFourTwo Turkey to develop the FFT brand in a market where 83 million people follow football. Future and Lobby Lobos Advertising will integrate ecommerce solutions and establish dialogue between teams.
Can Elmas, the new editor-in-chief, said: “FourFourTwo Turkey has always been the magazine everybody considered to be a guiding light. But in the same way that othercfootball titles went through, it faced significant problems during the digitisation process.cWe have since agreed to a new economic model that will be an example for all in the newcera of FFT Turkey and Future Plc. In a world that is becoming more and more digital, wecwill lead our competitors again.”
FFT Turkey aims to become the first audio-magazine of Turkey, too, to establish a new relationship with football fans. They have created the ‘FourFourTwo Reserve Team’, which aims to bring new sports journalists and writers aged 18-24 into the industry and showcase their work to a wider audience.
FFT-branded products and other eommerce solutions are in the pipeline to help the brand grow, but FourFourTwo Turkey’s fundamental aim is to make a positive contribution to football journalism.
Vogue Business today announced the launch of The Tech Edit podcast, a weekly podcast series which will explore how technologies and innovations are shaping the future of fashion, luxury and retail. The Tech Edit is hosted by Vogue Business’ Innovation Editor, Maghan McDowell, who is based in the San Francisco Bay Area.19th May 2020 Launches
Future has announced the launch of Metal Hammer Japan on 23 March. The heavy metal music brand will now be available for the first time in the Japanese Language.9th Mar 2020 Launches
The River Group has announced the launch of its new podcast, Content Talks. The podcast will launch with an eight-episode series covering the world of content.4th Mar 2020 Launches
Dennis has announced the launch of a third magazine in its cycling portfolio – Cycling Electric. On sale in the UK from 29 April 2020.2nd Mar 2020 Launches
As publishers face up to the existential threat posed by Covid-19, the last thing it needs is a self-inflicted wound. Yet, many working in distribution and the inflight sector fear that’s exactly what will happen unless there’s a concerted effort in the industry to debunk the myth that printed magazines are coronavirus super-spreaders.30th Jun 2020 Features
Meredith Corporation's Food & Wine will host its first-ever Food & Wine Classic at Home virtual event on Thursday, 23 July beginning at 4pm EDT at foodandwine.com/ClassicAtHome and featuring all-star talent including Martha Stewart, Jacques Pépin, Ayesha Curry, JJ Johnson, Stephanie Izard and Kwame Onwuachi.30th Jun 2020 Industry News
Here are two reasons eleven reasons why.29th Jun 2020 FIPP News
[Sponsored by UPM Communication Papers] The urgency of climate change is clearly on people’s minds. Increased media coverage has helped stoke public awareness, while the clear need to strengthen the global response to this threat has led to the signing of the Paris Agreement1, which aims, among others, to limit global temperature rise to well below 2°C.30th Jun 2020 Insight News
As not only a print, but also a street-sold publication, The Big Issue faced serious challenges when the global coronavirus pandemic and subsequent lockdown hit the UK. Here, Managing Director, Russell Blackman, talks us through how the publication responded.6th Jul 2020 Insight News
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