River launches Healthy magazine on UK newsstand
Healthy is currently available to purchase from UK heath food store Holland and Barrett, and has been since 1999.
We asked Dafina Keys, group account director at The River Group a few questions about the launch:
What was the main decision behind launching Healthy on the newsstand?
“Healthy has always been the UK’s top selling health and wellbeing magazine – and the time was right to extend its availability to the newsstand and broader consumer in tandem with Holland & Barrett’s omnichannel development. It is the next natural step and in-keeping with taking the health message to a broader universe.”
What’s the cover price, and has it changed from when it was only available in store? If so, why?
“The cost per copy at newsstands is £3.20 (€4) and each issue will include a cover mount gift. There is a different pricing strategy depending upon the distribution channel being utilised. The cover price will remain £1.99 (€2.50) in Holland & Barrett stores.”
Do you plan to launch Healthy for Men on the newsstand, too?
“The newsstand will always be considered as a distribution channel for our content.”
The River Group is a FIPP member company.
We recently launched the new FIPP.com (in beta, while doing live testing and refinements). The relaunch is not only about look and feel, but even more so about us providing a platform to further enable the sharing of ideas, insights and opinions within our global network. If you have a story to tell, or are interested in contributing to FIPP.com on a regular basis, get in touch with our communications manager, Amy Duffin.
