Audiences continue to rapidly increase their consumption of magazine media content on mobile devices, and, in aggregate, the industry added nearly 147 million new viewers in 2015, a 53.1 per cent increase over 2014. The mobile trend was prevalent for the vast majority of brands: 113 out of the 140 magazine media brands in the report, or 80 per cent, had increased mobile unique visitors year-over-year. Video audiences added more than million additional viewers in 2015, a 13.8 per cent increase over 2014. Both print+digital and web (desktop/laptop) maintained relatively steady audience sizes.
“This is our first full-year Magazine Media 360° Brand Audience Report since the measurement was introduced in September 2014,” said Linda Thomas Brooks, president and CEO, MPA. “While the results are consistent with what we have been seeing month-over-month, what’s astounding is the sheer volume of consumers engaging with magazine media brands across platforms and formats, and how readers continue to diversify the ways in which they trust and enjoy our content.”
The complete report, which represents 95 per cent of the reader universe, can be found at www.magazine.org.
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