Magazine media continues to grow audiences

The Brand Audience Report, which uses data from leading third‐party providers, reveals that the average audience for magazine brands grew to almost 1.9 billion as of March 31, 2016, a 7.6 per cent increase year-over-year. The Social Media Report, which reports data collected by SocialFlow, shows that Likes and Followers total 900 million for the industry, up four per cent over last quarter.

“Consumers of all ages have deep and passionate relationships with magazine media,” said Linda Thomas Brooks, president and CEO, MPA—The Association of Magazine Media. “As we continue to track and study readers’ behaviors across platforms and formats, we see the continued growth of consumer demand for—and engagement with—magazine media brands.”

Results from GfK MRI and Nielsen data show that the top ten magazines reach nearly double the audience of the top ten TV shows. According to data from Shareablee, magazines generate more social engagement than TV, radio, online media and newspapers.

“Magazine media produces more social actions than any other medium,” Thomas Brooks added. “That demonstrates just how engaged consumers are with these brands on platforms such as Facebook, Twitter and Instagram. Add to that the fact that top magazines reach vastly larger audiences than the top TV shows, you can see that audiences are growing from an already powerful position, as well as extending their fantastic reach with additional multiplatform audiences and social influence.”

While audiences for mobile web and video continue to grow in the double digits, web (desktop/laptop) showed notable growth for the first time in seven months, reaching more than 560 million users on this platform, a six per cent increase.

See the report here.

MPA is a member of FIPP.

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