MaXposure and Gruner + Jahr launch parentsindia.com
At the end of October, Gruner + Jahr and its Indian subsidiary, MaXposure, launched the first English language version of its International Parenting Network site, www.parentsindia.com.
The platform of the G+J Parenting Network is already being used in seven other countries (Germany, France, Italy, the Netherlands, Poland, Russia and Spain). The site will use existing content from www.eltern.de, which is translated and adapted for international markets. Additionally the existing content is supplemented by local subject matters. This is the responsibility of the local on-site team, who also takes care of the traffic-management as well as the advertising marketing.
