These two cities offer an interesting mix of innovative traditional publishers and New Media players as well as tech companies and other organisations that will impact the future of publishing. This enables us to put together a particularly vibrant and thought-provoking program that is sure to stimulate insightful discussions with the leaders of the organisations we meet with, give tour participants new ideas and input for their own businesses, and add to the invigorating discussions among our group of international media executives.
Among the companies we look forward to meeting with in New York and Washington are:
Atlantic Media publishes content on politics, business, economy, foreign policy, science, technology, arts and culture. Its brands include The Atlantic, Quartz, Government Executive, National Journal, and Defense One. Atlantic Media’s portfolio of digital, print, event, social, and mobile platforms engages an influential audience of over 30 million worldwide each month. We will be meeting with the president and his team. He is responsible for coordinating strategy, operations and growth initiatives across the company. We have asked him to share the latest on Atlantic Media’s mobile and digital efforts, where they see opportunities for revenue and growth and how they foster innovation.
Hanley Wood Media
Hanley Wood is a B2B company serving the information, media, and marketing needs of the residential, commercial design and construction industry. Utilising the largest analytics and editorially driven Construction Industry Database, the company provides business intelligence and data-driven services. Hanley Wood produces award-winning media, high-profile executive events, and strategic marketing solutions. We will be meeting with the president and have asked him to talk about Hanley Wood’s portfolio, how they serve their target audiences, and how they approach developing new services and revenue streams.
Gannett is one of the leading media companies in the U.S., with its flagship newspaper USA Today and over 100 local news organisations. We will be meeting with the chief strategy officer and the head of the Gannett Innovation Lab. We have asked to hear about Gannett’s digital and mobile efforts, ways it fosters innovation, and where it sees revenue and growth opportunities. We are also working to arrange a tour of the Innovation Lab. The Innovation Lab is set up to prototype and experiment with new ideas. It incubates concepts, new businesses and new initiatives for the entire Gannett organisation. The Lab also encourages internal innovation through a grants program, a hybrid intrapreneurial development program and an idea tournament for the company.
Deep Focus is a global, digitally led 500-person creative agency focused on building brands
that connect to and draw momentum from the culture that shapes consumers’ lives. Deep Focus builds culturally connected brands with an array of leading clients including Frito-Lay, Nestlé, Purina, Alibaba, Microsoft, Samsung and Ubisoft. We will be meeting with the chairman and CEO and have asked him to share Deep Focus’ insights into building culturally connected brands and his perspectives on global consumer, cultural and media consumption trends.
Facebook has become an important platform for media. We will be meeting with Facebook’s New York office and have asked them to share the latest developments at Facebook that impact publishers and how publishers can best leverage and prepare for them.
Our organising partners Beate Borstelmann and Ray Min from emediaSF are in discussions with many other interesting organizations, aiming for about 14 meetings. Past participants of Digital Innovators Tours have told us that they greatly valued the insights from and open discussions with their American counterparts. But they also cherished the intimate conversations within the group, with their colleagues from around the world, who, like them, are senior executives or owners of media organisations.
To foster as many interactions as possible and to allow our participants to focus on the meetings and discussions with their colleagues, we offer this tour as an all-inclusive package. It comprises five nights hotel, all meals and transportation during the tour, for a price of 7,900 Euros for FIPP and VDZ members and 9,750 Euros for non-members. Also, to preserve the intimate nature of the meetings and conversations, we strictly limit the number of spots on the tour. To secure one of these spots, please register with Anja Mumm. If you are interested but still want more information or need to sort out your schedule, let Anja or Ray know, so that we can send you updates and offer priority registration as space becomes tight.
We hope you will be able to join us on this tour that will be a very valuable and stimulating experience.
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