Mindshare UK launches Grow@Mindshare to work with startups and fast growth businesses

Grow@Mindshare has already been working with Gousto and Picasso Labs and both have been able to take advantage of Mindshare’s communications, connections and media buying capabilities. The team is led by Joanna Lyall, chief commercial officer, Alan Weetch, client partner, and Ruth Zohrer, head of programmatic marketing.

Grow@Mindshare says it will work with new digital enterprises, start-ups and businesses who are looking to make their first significant investment in marketing and who want to draw upon Mindshare’s experience and expertise. For startups it will work with businesses from series A funding onwards, with services focused around three core pillars: Comms expertise; Connections; and Media buying.

The new team will offer businesses access to Mindshare’s audience insights and research, ensuring that the next generation of digital disruptors are able to easily identify and reach specific audiences to facilitate fast-scale growth. Grow@Mindshare clients will be able to tap into the wider WPP network, as well as Mindshare’s cross-channel media buying flexibility. The team will work closely with clients to create bespoke marketing plans and investment options that can be scaled up or down, depending on the business need. Grow will work with clients on a project basis making it very quick and simple to get started.

Helen McRae, CEO at Mindshare UK, said: “We firmly believe that one-size-doesn’t-fit all, and this move lets us take our considerable expertise in media buying and audience insight into new, high-growth areas which will hugely benefit from having access to our top talent, and partner network. Launching Grow@Mindshare means that we will now be more attractive to some of the most exciting startups across the globe.”

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