Mobile web and video drive biggest increases for fifth consecutive month in the US
This new report, which uses data from leading third-party providers, reveals a gross audience for magazine brands of 1.6 billion in December 2014 versus 1.4 billion in December 2013.
The strong December performance was, once again, propelled by video and mobile web consumption, up 41.8 per cent and 76.8 per cent, respectively, over the same time period in 2013. Print+digital editions and web (desktop/laptop) remained essentially flat.
The complete report, which currently covers 145 magazine media brands from 32 companies, representing 95 per cent of the reader universe, can be found at www.magazine.org.
Commenting on the data, Mary G. Berner, president and CEO of MPA – The Association of Magazine Media said, “Having launched The Magazine Media 360° Brand Audience Report with August figures, we now have nearly half a year of data, with indisputable evidence that magazine media’s consumer demand continues to grow. This is not just great news for the industry, it is further affirmation to advertisers that when they buy magazine media across platforms, they are connecting with our expanding audience that is now consuming our powerful content when, where and how they choose.”
She added, “The adoption of The Magazine Media 360° Brand Audience Report has exceeded our expectations, as it has so rapidly become a trusted source of insight and information, particularly among advertisers.”
The brands that had the largest audiences and experienced the most growth during this time period were:
