Motivate to launch Middle Eastern edition of The Week
Motivate has reached a licensing agreement with Dennis Publishing to launch current affairs magazine, The Week, in the Middle East.
The Middle East edition of The Week will bring together the best of Arabic and international press.
Kerin O’Connor, chief executive of The Week UK, said: “The Middle East is one of the fastest growing and most vibrant markets in the world and I believe The Week is well suited to the region. I am thrilled to be working with Motivate who has a superb track record. I have no doubt the magazine will be a huge success. This is our first license for The Week and marks a new step forward in the magazine’s global development.”
Ian Fairservice, managing director and group editor of Motivate said: “In an ever fragmenting media market, it has become more important than ever for professionals to have a time efficient source of information and opinion. The benefit of The Week is that it offers a curated one-stop-shop for credible, global and regional news, business and current affairs. We identified an opportunity here in the Middle East for a title that provides an insight into our multilingual media landscape to give our readers an informed opinion base. We look forward to working with Dennis Publishing and are proud to be their first ever licensing partner world-wide.”
The Week Middle East will be published in English and be available across all major retail outlets in the GCC and by subscription.
