The latter is just what’s happening with Motor Trend. The 66-year-old publication is publishing a new magazine based on its popular YouTube series Roadkill.
Motor Trend launched Roadkill in 2012, and it has been a massive hit. According to The Wall Street Journal, the show gets roughly 3m views an episode. As its name indicates, Roadkill features two men doing crazy things with all sorts of vehicles.
The success of Roadkill—especially among young men—gave publisher TEN: The Enthusiast Network (formerly Source Interlink Media) executives the idea to expand the brand. Roadkill magazine will debut in September and be published quarterly.
It will cost US$9.99 per issue.
More like this