The Proof of Performance session at the 39th FIPP World Magazine Congress in Rome (23-25 September 2013) will showcase how multi-platform magazine brands continue to deliver a ROI for advertisers.
The FIPP Congress is the magazine media world’s foremost international event, an opportunity for senior magazine media executives from around the world to meet, share insights and learn.
We expect between 800 to 1,000 global industry decision-makers at this year’s event. Not yet registered? Click here.
Guy Consterdine, FIPP research consultant and author of Proof of Performance: Making the Case for Magazine Media, will moderate the Proof of Performance session, highlighting evidence-based case studies from around the world showcasing the power of magazines.
During the session Marius Cloete, head of research at PPA (UK), will also offer an in-depth look at the findings of the PPA’s award-winning Magonomics study. The study examines the role of print magazine brands in both driving bonding between advertisers and consumers and influencing, cost efficiently, their purchase behaviour.
Need proof to see how magazine media continue to perform? Click here to join us in Rome.
Magonomics was among several evidence-based studies presented at the recent FIPP Research Forum and Awards in Barcelona, Spain, where it was awarded Overall Winner and Best Research by a National Association. It analysed econometric data from 77 campaigns with advertising spend of up to £6m to reveal return on investment (ROI) figures that expose magazine advertising’s often-underestimated contribution to driving sales.
Commenting on the study at the FIPP Research Awards, the panel of judges said: “It is a complex project with many moving parts, which is at the heart of the case for print magazines within a media mix. It convincingly demonstrates not only the high ROI of magazines but also the under-investment in the medium. Magonomics is thus a very powerful tool for publishers.”
The full FIPP Congress programme is available here and the list of speakers here. Please note both are subject to change.
Finally, a reminder that FIPP members get a discount of £435 on each Congress delegate ticket: simply indicate you are a member when registering participants (click here to join us in Rome).