Newsstand at one: Three approaches to iPad publishing
Journalism.co.uk reports that it is exactly a year since the launch of iOS 5 and Newsstand, an in-built app for the iPad and iPhone giving consumers empty shelves reminiscent of the real-world newsstand, to be filled with their selection of magazines and newspapers.
Publishers had been creating iPad editions for some time, but the new app was an easier route in to the App Store for consumers and one that accelerated app downloads and sales at levels which prompted some to describe it as “revolutionising” the publishing industry.
Journalism.co.uk takes a look at how three publishers approached developing apps with Newsstand in mind, and gather pointers on what some consider the holy grail of app publishing: getting a digital edition in the ‘featured app’ category and seeing sales soar as a result.
Read the rest of this article on Journalism.co.uk.
