One Answer to Ad Blocking Is Fewer (Yes, Fewer), Better Ads
Consumers have fallen out of love with advertising. What once was celebrated as an art form became a relationship of passive tolerance before moving to annoyance, irritability and eventual disengagement.
That disengagement is manifested most obviously in the rapidly growing user base of the various ad-blocking tools available. In the coveted 18-to-29 year-old age group, 41% of American internet users are reported to use the software.