New trends to watch include: chatbots – how to engage audiences where they now spend most of their time; and precision content – how to create content designed precisely for the right audience at the right time on the right platform to meet proven reader needs at each moment.
Other highlights of the Innovation 2017-2018 World Report include a look at proven strategies and case studies in:
- Tech in media
- Messaging apps & bots
- Print innovations
- Progressive vs native apps
- Reinventing legacy editorial teams
- Content, social media and distribution
Innovation at the Digital Innovators’ Summit:
Take part in the editors’ launch at the FIPP/VDZ Digital Innovators’ Summit (DIS) taking place 19-21 March 2017 in Berlin, Germany.
In addition to the speaker programme, DIS2017 provides opportunity to meet, discuss trends, challenges and opportunities, and/or simply catch up and have fun through a number of formal and informal networking events. DIS is organised by FIPP, the network for global media, and VDZ, the German Publishers Association. See more at innovators-summit.com. Register on or before 1st February to save €400 on the final delegate rate.