Nikolay Malyarov, EVP and chief content officer, PressReader, Canada, gave attendees at FIPP’s Digital Newsstand Forum in Bangkok, Thailand yesterday (14 May) an overview of the digital newsstand landscape, and explained how publishers can expect it to change in the future.
After investing in lots of research and development, Press Reader is now based entirely on HTML5, which according to Malyarov, is “the future of content distribution.” He continued: “The HTML5 language makes things adaptive to variety of screens and makes content without borders possible in a cost effective way.”
Malyarov talked through Press Reader’s “all you can eat” business model, which offers users a bundled subscription with access to more than 2,500 magazines and newspapers. “It truly is a Spotify-type service for publishers, which fits almost every environment,” said Malyarov
Recent developments at PressReader include a partnership with the Shangri-La hotel group, where guests are able to access the service free of charge via the WIFI network, and keep any content they’ve downloaded upon leaving. “The idea is that people will love it so much they will subscribe,” said Malyarov.