Print is dead? Vogue has its second biggest issue ever
Print is alive and booming – at least if you’re Vogue, reports Mashable. Enjoying a recent resurgence in print advertising investments from fashion, luxury and beauty companies, among other categories, the 121-year-old fashion title announced Thursday that it sold 665 ad pages in its September issue — its second most ever.
The current record holder is Vogue‘s September 2007 issue, which had 727 ad pages. Vogue hit a low in September 2009 with just 447 ad pages, and has been recovering steadily in the four years since.
In all, parent company Condé Nast says it is having its best September in five years, with overall ad page growth at five per cent. Thirteen titles beat ad page counts over last September, most notably Bon Appétit, which sold 91 ad pages, a 49 per cent increase over last year. Glamour was up 18 per cent to 224 ad pages, W was up 17 per cent to 288 ad pages and Teen Vogue was up 12 per cent to 162 ad pages. Hearst also saw double-digit gains for women’s and men’s lifestyle titles including Cosmopolitan, Elle, Esquire and Marie Claire.
Read the rest of this story at Mashable.
