After Flow in February and As You Like in April, Prisma Media expands its strategy with the launch of the women magazine Serengo.
The first issue was launched October 26, 2015. Serengo targets mainly women of 50 years and older with the subtitle: Vous serez vieux plus tard (you will be older later).
France has currently 11 millions women of 55 years and older. From 2030, one third will be 60 years.
Published monthly, the magazine wants to reach an average circulation of 100’000 copies with a copy price of 4.50 Euros.
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