National Geographic has partnered with Qingdao Publishing Group to distribute National Geographic Kids magazine in China.
The magazine will be available on newsstands and by subscription and will be published 10 times a year. The first issue debuts this month in Chinese Simplified.
National Geographic Kids magazine will be available for 10 yuan (€1.20) /single issue and 120 yuan (€14.50) /annual subscription. Circulation at launch is expected to be 50,000.
Aimed at children ages 6-12, National Geographic Kids magazine is a photo-driven publication that inspires young adventurers to explore the world. The Chinese edition will include facts, jokes, trivia and reader-submitted photographs, highlighted by engaging stories about animals, science, nature and human achievement, and content specifically geared to local readers.
“We are pleased to add National Geographic Kids magazine alongside National Geographic magazine in China,” said Terry Adamson, executive vice president of the National Geographic Society. “National Geographic Kids is an excellent way to introduce young readers to the world around them through fun, colorful stories, graphics, photographs and activities that speak to them on their level and pique their curiosity.”