For magazine managers who hold a position of responsibility and want the tools required to run successful and profitable multi-platform magazine brands, FIPP’s Magazine Brand Management Certificate (MBMC) is the must-attend course for 2014.
And what’s even better, you can save at least £700 by registering your place before 30 September 2013:
- FIPP member early bird rate: £6,995 (or full rate at £7,695)
- Non-member early bird rate: £8,995 (or full rate at £9,895)
FIPP’s MBMC is designed to provide the necessary skills and tools to rising magazine media stars who have the ambition and commitment to further themselves and help their brands to reach their full potential.
One of the MBMC’s unique benefits is that the face-to-face contact allows participants to learn from peers and develop international business relationships that will last them a lifetime. This along with the formal learning component makes the MBMC a unique course.
The sessions take place in London – one of the world’s most vibrant media cities. Here’s a quick glance at the classroom modules:
Week one: 3 – 7 February 2014
Global trends in magazine publishing
Introduction – role of the publisher
Finance in publishing
Leveraging your brand
Week two: 28 April – 1 May 2014
Creating an integrated circulation strategy
Maximising commercial opportunities
The editor as content director
Managing your team
Week three: 23 – 26 June 2014
Social Media Strategy (NEW TO 2014)
Maximising digital opportunities
Paper; making the right choice
Watch FIPP’s MBMC video, which summarises the course and has testimonials from some of the graduates from the class of 2012.
MBMC is just the start of your journey. Visit www.fipp.com/MBMC to book your place.
For more information contact Jenny Stubbs.