Registrations now open for the 2015 FIPP brand management certificate
The FIPP Magazine Brand Management Certificate (MBMC) has been running since 2005 and each year, the programme has changed in order to adapt to the rapid, continuous advancements happening in our industry.
Today, more than ever before, it is essential to understand your consumer and your business to stay ahead of the game. In order to help magazine media managers, FIPP offers a three-week programme (divided between February, April and June) to help executives understand all the facets of publishing, to ensure that their brands, regardless of which platform they are on, succeed.
MBMC Modules include:
Introduction to international publishing
The role of a manager
Strategic Planning for Publishers
Finance in Publishing
International Publishing
Leveraging the Brand
Creating an Integrated Circulation Strategy
Maximising Commercial Opportunities
The Editor as Content Director
Social Media Strategy
Managing your Team through Leadership
Maximising Digital Opportunities
Paper; Making the Right Choice
Take a look at the modules in detail or download the MBMC brochure for full details of the next programme starting in February 2015.
Don’t miss out on the amazing early bird rate – book your place before 30 September.
•FIPP member Early Bird rate: £6,995* (or full rate at £7,695)
•Non-member Early Bird rate: £8,995* (or full rate at £9,895)
MBMC is just the start of your journey. For more information contact Jenny Stubbs or visit www.fipp.com/MBMC.
