Reinventing the B2B media business model
The 39th FIPP World Congress brought together over 700 media professionals from around the world to share innovation and insight into the continued challenge for media owners to re-invent their business model.
While many of the speakers highlighted the continued contribution, and innovation, from print media, the transformation is working best for publishers following a model of ‘digital first’, as shared by Peter Kreisky, chairman of Kreisky Media Consultancy, USA.