Research reveals how to engage multi-platform consumers

The annual FIPP Insight Forum and Awards will take place 18-19 May in Amsterdam. Insight, marketing and sales professionals will come together to discuss the latest industry research from around the world, compare results and get ideas for future studies.

See the full programme here.

Highlights

How NOM, the national readership survey in The Netherlands, is addressing the problems in measuring brands’ total footprint across digital and print platforms.

Irena Petric, managing director, NOM, The Netherlands

Extending Best For Planning to incorporate online audiences, yielding a single-source database for print and online campaign planning.

Andrea Treffenstadt, Axel Springer, Germany

Bigger and better audiences through multiple platforms: An update of Time Inc’s Connected Consumers

Amanda Wigginton, director of Insight, Time Inc, UK

Case study: the strategic value of magazine advertising from the Pulsar brand and media database

Bernard Cools, deputy general manager, Space, Belgium

The Auto Bild tablet story: The advertising impact of in-app tablet ads compared with print and websites.

Nicolas Loose, Axel Springer, Germany

Focus on the usage and perception of magazine websites: One of the most valuable of all media

Yolanda Ausin, general director, ARI (Asociacion de Revistas de Informacion), Spain

Websites written by professional journalists offer a better advertising environment than other websites, and they influence positively the perception of brands advertised there.

Lutz Druge, senior director of Print & Digital Media, VDZ, Germany

The quality of the ad impact in premium and luxury magazines.

Susana Ibañez, Advertising Marketing Director, CondéNast, Spain

The uniquely discussion-based format including small break-out groups of the Insight Forum makes this a valuable experience, allowing all the issues arising from the papers to be aired in depth, and wider aspects to be considered. There will be small breakout groups for delegates to debate, in intimate context, the papers given in the previous session. 

The FIPP Insight Forum will be presented by Esther Braspenning, chairman of the FIPP Insight Committee and media knowledge manager of the PPress, Belgium. It is coordinated by Guy Consterdine, FIPP’s research consultant. The FIPP Insight Forum will take place at the Sanoma offices in Hoofdorp near Amsterdam, the Netherlands. 

Book your place now (limited availability)

See what past delegates have taken away from the FIPP Research Forum:

“The FIPP Insight Forum and Awards “is a great opportunity to see what is important to others in the (magazine media) industry, what they are currently looking for and what is on their agenda.”

Piotr Zmelonek, director of Polityka in Poland

“It brings together the best researchers from the publishing world to gather once a year, for two days, to exchange the ideas, projects and experiences.”

Tomas Tkacik, CEO of Business Media CZ (the Czech Republic)

“Inspiring, relevant and useful, and that in a positive, informal atmosphere with good laughs!”

Nancy Detrixhe, research manager at the Dutch Publishers Association (NUV) (Consumer Magazine Group)

Visit the FIPP Insight Forum and Awards website for more information or get in touch with Claire Jones or Helen Bland with your questions. 

Book your delegate place now.

See the full programme.

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