San Francisco brings exciting stops to this year’s Digital Innovator’s West Coast Tour
With over 500 clients ranging from non-profit to product-based to sports teams and holiday destinations, Stackla is the clear leader of the pack when it comes to this new innovation in marketing content creation. The social media aggregator finds user-created content, whether on Facebook, or Instagram, or even Hootsuite, and is able to create meaningful marketing content out of it to match the branding and imagery of its clients.
One Stackla offering that has seen particular success is a feature called ShopSpot—as images of the product are recognized in social media posts or in advertising or even in online photography, the item seen is identified and a scrollover link is provided for direct sales.
Marketing tools like this take advantage of statistics that have shown earned media like social media, is trusted media—especially in contrast to other advertising. Stackla continues to attract clients with household names including Shell, Lego, Toyota, Citibank, Target, Red Bull, McDonald’s, and Vogue.
Other stops on the San Francisco leg of the tour include Optimizely and RocketSpace.
Described as a breeding ground for new hi-tech startups, RocketSpace is a shared workspace in the heart of the Silicon Valley. Since 2012, RocketSpace has at some point been home to over 175 tech startups, among them Uber, Spotify, Hootesuite, Avast!, and Duolingo.
Optimizely specializes in customer-experience optimisation software for companies, and was founded in 2010 by Dan Siroker and Pete Koomen, both formerly of Google. It uses A/B testing to determine optimised experiences across web, mobile web, and iOS and Android mobile apps.
Innovation in the field of data aggregation and processing is quickly becoming a clear trend among this year’s tour hosts; you won’t want to miss out on one of the last spaces.
A few places still available
With 17 people already on the Tour, it is almost full up. So if you don’t want to miss out on this fantastic line up, learn the latest insights and trends, as well as have a chance to meet with industry peers, book your place today.
If you have any questions, please email Christine Huntingford or Jenny Stubbs.
More like this
Exciting line-up for our 2016 Digital Innovators’ West Coast Tour
Exciting line up for the 2016 Digital Innovators’ West Coast Tour
Dennis Publishing, Shortlist Media and IBT Media to feature on FIPP London Media Tour
