Second edition of FIPP’s Proof of Performance to launch with webinar

The second edition of FIPP’s Proof of Performance: making the case for magazine media (POP) report will launch on 4 November at 3pm (GMT) with a special dedicated webinar.
The latest edition of the report includes new research and case studies published in the two years since its first edition. POP v2 is even more persuasive and includes essential evidence about publishers’ digital platforms. 
Author of POP and FIPP research consultant, Guy Consterdine will present the webinar, along with Esther Braspenning, chairman of the FIPP Research Committee and media knowledge manager, The Ppress, Belgium. 

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