Insights from the new FIPP World Digital Media Factbook have been condensed into the key highlights in an infographic available for all to download and share.
The FIPP Digital Factbook infographic identifies the six most important opportunities for magazine media:
The growth in the mobile generation particularly tablets
Explosive mobile adspend
Mobile commerce develops exponentially
A boom in internet video usage
Younger generations drive the need for content strategies via social media
Innovation accelerates across all platforms
The FIPP World Digital Media Factbook 2013-14 brings together growth figures, charts, case studies and expert analysis from more than 60 sources. FIPP has partnered with the World Newsmedia Network, publisher of the report, for the past two years. The report’s digital version is powered by Snapplify.
For further information contact Helen Bland.
FIPP World Digital Factbook infographic