FIPP’s ‘Trends that are Shaping the Industry‘ webinar next week will look at the top opportunities for magazine media and provide powerful tools for strategy in the digital world. Taking place at 3pm (BST/London time) on Monday 7 October, the webinar will introduce the second FIPP World Digital Media Factbook which was recently launched at the FIPP World Magazine Congress in Rome, on 24 September.
Martha Stone, CEO, World Newsmedia Network and publisher of the FIPP Digital Factbook will identify the key opportunities for magazine publishers which include: social media; video; e-commerce/m-commerce/in-app e-commerce; digital advertising and digital subscriptions. Moderated by Chris Llewellyn, FIPP president and CEO, the live webinar will look at the overall data and statistics available in the publication.
FIPP has partnered with WNMN on the report for the past two years.
FIPP World Digital Media Factbook features more than 500 data sets from more than 65 major research companies from around the world including Accenture, Deloitte & Touche, Distimo, Forrester Consulting, Gartner, GfK, Global Web Index, Kantar Media, Mary Meeker, Pew, PricewaterhouseCoopers, socialbakers, ZenithOptimedia, Zinio etc. For more details on the Factbook, visit the toolkit, which includes the free Executive Summary.
For comments, queries or suggestions, contact Helen Bland.