Sun Flower Media launches Esquire in Vietnam
Sun Flower Media will launch a Vietnamese edition of Hearst Magazines’ monthly men’s title, Esquire, starting with the April edition. Esquire Vietnam will launch in print and on the iPad on 26 March.
Commenting on the launch, president and CEO of Hearst Magazines International, Duncan Edwards, said: “The Esquire brand is very successful around the world and we’re pleased to be partnering with Sun Flower Media to launch in Vietnam.”
Esquire Vietnam launches with an initial print run of 15,000 and a cover price of 35,000 VND (€1.30).