The platform provides solutions for developers and brands to get started on the new Apple Watch platform including SDK for app developers and programmatic APIs for brands, agencies, and marketers.
“Wearables and Internet of Things (IoT) are the next frontiers in the mobile revolution. We are excited to announce industry’s first programmatic ad platform for Apple Watch developers and brands. ” said Ash Kumar, co-Founder and CEO of TapSense. “While most of our competitors are focused on banner ads and legacy platforms, we are focused on innovation and next generation platforms. Apple Watch has the potential to be a category disruptor similar to iPod or iPhone and we believe that it provides great opportunities for brands and developers to deliver engaging experiences to consumers.”
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