Time Inc continues fierce ecommerce drive as it invests in visual search engine Snap Fashion

The app, which has partners including Selfridges, Liberty, Harrods and Urban Outfitters, lets consumers search, browse and purchase fashion items that are inspired by photos they’ve found online or taken on their mobile devices. 

Time Inc’s investment comes as it looks to deepen its insights on fashion loving audiences and deliver strategic benefits to its fashion titles. 

Neil Robinson, Time Inc UK’s digital director, who will be taking a seat on the Snap Fashion board, said the app has the potential to “revolutionise online shopping” and to “transform the e-commerce capabilities” of its fashion brands.

“We have been hugely impressed by founder Jenny Griffiths and the opportunities we have to take Snap Fashion into new retail sectors and services for advertisers. We are very excited about the new initiatives we will be working on together in future,” he added. 

In January, the publisher invested in online fashion marketplace Keaton Row, and last month launched an ecommerce venture for design, fashion and lifestyle title Wallpaper. 

Source: The Drum

More like this

Ecommerce outlets are the best platform to monetise your content and community

Pacific Magazines in aggressive ecommerce push

Snapchat reportedly working on ‘special’ ecommerce product with Hearst

Upskill in 2021! Visit the new FIPP Training Hub to see our latest public, custom and on-demand courses available.

Learn more here x

Your first step to joining FIPP's global community of media leaders

Sign up to FIPP World x