Time Inc.´s Scott Smith joins WoodWing as Senior Vice President, North America

In his new role, Smith will drive WoodWing’s business in the United States and Canada, offering solutions for content creation and digital asset management to marketing and publishing companies. Smith joins WoodWing from publishing icon Time Inc., where he worked for more than 12 years, most recently as Vice President, Technology & Product Engineering. 

WoodWing Software has long been a familiar name in North America in the fields of publishing and marketing. Well-known media and brands already employ WoodWing’s multichannel publishing system, Enterprise, and its digital asset management system, Elvis DAM. 

Looking to North America, WoodWing envisions growth opportunities in the field of content marketing, as well as a new era of digital publishing driven by Adobe’s Digital Publishing Solution. WoodWing’s recently introduced cloud-based HTML5 authoring tool Inception supports the current trend toward article-based publishing. Meanwhile, WoodWing’s cloud-based Enterprise Analytics continues to enable customers to gain in-depth insights into their content creation processes. 

One of Smith´s key ambitions at WoodWing will be to liaise with software vendors in North America to create best-of-breed integrations of WoodWing’s solutions with leading applications, especially in the fields of WCM, CRM and PIM. 

To further accelerate growth, he will also acquire new WoodWing Solution Partners with comprehensive DAM experience in the marketing segment.

“As part of my work for Time Inc., I came to know WoodWing in depth,” says Smith. “I always admired the team for its innovative strength and its support for customers who want to continuously optimise their business and adapt the latest technologies. I’m thrilled to contribute to the further expansion of WoodWing and to provide the extensive know-how of the team to customers and prospects in North America.” 

Roel-Jan Mouw, CEO at WoodWing says “We are very pleased that Scott will contribute his extensive field experience in content technologies to support us on our way to establish the new offerings and to further strengthen our position in the North American market.”

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