Patel will oversee marketing, research and public relations, working closely with department heads, brand content teams and senior corporate management to accelerate revenue growth and differentiate Trusted Media Brands in the market.
Patel most recently served as VP of marketing at fintech startup Afterpay, where she spearheaded partnerships to help grow the US customer base to 1m in less than ten months. Prior to Afterpay, Patel led digital transformation efforts for Time Inc., now Meredith Corp.
As VP of sales, Gier will oversee the Taste of Home and Reader’s Digest sales teams and work closely with the executive leadership team to accelerate advertising revenue growth across these brands.
“Ronak and Lora are both seasoned professionals with unique expertise and high-level relationships within the industry that will benefit our organisation,” said John Boland, SVP of Sales for Trusted Media Brands. “As we continue to grow our business, leaders like Ronak and Lora will help us super-serve our marketing and advertising partners as well as move faster and more effectively to adapt, grow and get ahead of opportunities as they arise in the market.”
Trusted Media Brands has experienced double digit growth in unique visitors for its owned and operated websites in March 2019 with TasteofHome.com up +29.6 per cent, ReadersDigest.com up +46.1 per cent, and FamilyHandyman.com up +33.6 per cent from March 2018, according to comScore. The company recently launched Family Handyman Insider, a new subscription programme that offers unique access to project plans, online classes, and exclusive access to the experts of Family Handyman.
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