We publish print for profit, and digital for growth says BBC’s Good Food Magazine
Chris Kerwin, head of publishing for the BBC’s Good Food magazine, speaking at the Digital Innovator’s Summit in Berlin in March 2015 said that the magazine is enjoying solid revenues and expansion on digital platforms, including mobile (tablet and smartphone), which represents 75 per cent of all digital traffic.
“We publish print for profit, and digital for growth,” Kerwin said. “BBC Good Food is being transformed into a multi-faceted, digitally-led business, with content available on all devices and platforms.” He added that “mobile first” was Good Food’s strategy going forward.
Good Food’s website, bbcgoodfood.com, attracts 18 million unique users per month, 60 million page impressions, 350,000 video views and has one million registered users, making Good Food the UK’s market leader in food websites.
Read more about BBC’s Good Food magazine future focus in the Mobile Special Report.